How to ‘add’ by ‘subtracting’
Posted January 13, 2010on:
It takes 20 years to make an overnight success – Eddie Cantor
In 1962, a person Dave Thomas, 29 years of age with four children and a wife was working at for a restaurant chain in Fort Wayne, Indiana. Four units of the restaurant chain in Columbus, Ohio were in serious financial trouble. The young man, with 17 years of food business experience thought: I can make some difference!
So, he traveled to Columbus to assess the situation. Business was bad, the management was worst. The person worked around day and night in search of an answer. No answer was in sight.
There was a person from Kentucky who supplied fried chicken at his restaurants. His name was Harland Sanders and everyone called him the Colonel. The Colonel worked for many years, travelling, selling chickens to restaurants. Their units at Columbus had to pay lot of money to Colonel for chickens purchased from him.
One day, Thomas went to a radio station to discuss advertisement for the restaurant. He said to the radio station manager: ‘Look, we are having some cash flow problems. We can pay you little late and will spread our payments a little’. Radio station manager responded: ‘I tell you what Thomas that fried chicken is the best thing you serve. I’ll swap you some advertising spots for some of your chicken’.
Driving home, Thomas was in good mood for the first time. Perhaps, he found an answer. The idea which struck him on the road: Colonel’s chicken!
Thomas went to the kitchen of his restaurant and sold majority of the cooking inventory of olives, catsup, soup etc. There was enough money to pay creditors.
They started selling just primarily one produce: Colonel Sander’ Kentucky Fried Chicken!
Business picked up.
In few months, Thomas changed name of their restaurant to Colonel Sander’ Kentucky Fried Chicken – Take Home. Chicken was sold in buckets and barrels with the Colonel’s beaming face on them. Finally, a day came when Thomas was able to pay Colonel in full! Later on, Thomas started his own restaurant and named it after his daughter – Wendy’s.
Learning: Solution might be simple and right beneath your eyes – Find it!
May be you can ‘add’ lot of value by ‘subtracting’ a few things!
Above is a short story from the bestselling book: Chicken Soup for the soul at Work. The series of ‘The Chicken Soup’ has been translated into several languages and the series has sold over 33 million copies!
Book of the week: Chicken Soup for the Soul at Work by Jack Canfield, Mark Victor Hanson, Maida Rogerson, Marin Routte & Tim Clauss – 101 stories to open the heart and rekindle the spirit!
You may like to visit: http://www.martinrutte.com/chickensoup.html to learn more about the book.