Wisdom From Books

Virgin Airways – how was the idea conceived?

Posted on: December 18, 2009

Cover page - Richard Branson's autobiography

Cover page - Richard Branson's autobiography

Why Mr. Richard Branson decided to start an airline?

It is an interesting story.

Mr. Branson and his wife intended to travel to Puerto Rico from an island where they were spending their holiday. When they reached air port, they learnt: Flight is cancelled.!!!! What would people go when flight is cancelled? Wait? Go Back? Say this, Say that?

Here is what Mr. Branson did.

He ‘chartered’ a plane for 2,000 Pounds and divided to number of travellers who were on the same flight. Cost per passenger came to 39 pounds. Mr. Branson borrowed a black board and wrote: VIRGIN AIR WAYS: FLY TO PUERTO RICO – GBP 39 per person!

The idea of Virgin air ways was born… That too, in middle of a holiday trip.

Lesson: Open mind leads you to ideas which can help you develop a business.

The only air line operating in Britain in early 1980s was British Air Ways. No one dared to open an air line as an alternative. But Richard Branson took initiative. In 1984, he ‘leased’ two air crafts and started Virgin Air Line.

Prior to this, Sir Freddie Laker started his air line but was unsuccessful due to attitude of British Air ways. Mr. Branson engaged him for advice.

Lesson two: Engage experts. People who have experience and learn from them.

Sir Laker told Branson: Dirty tricks of British Air ways ruined me. Don’t let them ruin you. Complain as loudly as you can.

As the story goes: Virgin Air line sued British Air ways later on their dirty trick and won the case…..

Virgin Atlantic celebrated its 25th anniversary in 2009. It was not at all an easy start. Here is a small clip related to Virgin Atlantic. Enjoy



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Welcome to the website – why to visit this website regularly?


This web site comprise of ideas and thoughts from various international management, business, self help best selling books. It is meant for all those who are interested in self-help, self growth and learning. If you are one of those who intend to read good management, business or self help books but have little time, this website is for you.

Also, if you read good books and want to share your thoughts and experiences with others, this web site is for you too......

This website is for every one who intends to learn, grow and contribute!

You can contribute your thoughts and share your ideas by making comments.

This website is updated around twice or thrice a week and hence, you may opt to subscribe when this website is updated. Welcome to the journey of learning!

Technorati verification: S49UYVK3F72J


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 368 other followers

Visits to Blog since November 16, 2009

  • 536,573 hits

Archive of previous posts


%d bloggers like this: